In March 2023, a young man from Benin City uploaded a song to streaming platforms with a title that was either very brave or very ridiculous depending on your sense of humour: “Elon Musk.” It was catchy, irreverent, and packed with the kind of street confidence that only someone raised in the cultural crucible of Edo State could deliver without blinking. Within weeks, it was number one on Apple Music Nigeria. Within months, it had spawned a remix featuring Fireboy DML and Zlatan Ibile. Within a year, the young man who made it had his own record label, two charting albums, an Apple Music Up Next feature, a BET Award nomination, and a deal with RCA/Sony UK. His name is Crown Uzama. The world calls him Shallipopi. And his rise from Benin City freestyle sessions to international label deals is one of the most electric stories in Nigerian music right now.
He is not the biggest name in Afrobeats yet. But he is moving with a velocity and a creative distinctiveness that suggests it is only a matter of time. This is his full biography — where he came from, how he built it, and why the Plutomanians believe their Presido is just getting started.
Shallipopi Biography Facts at a Glance
| Full Name | Crown Uzama |
| Stage Name | Shallipopi (also: Pluto Presido, Famous Pluto) |
| Date of Birth | April 12, 2000 |
| Age | 26 years old (as of 2026) |
| Place of Birth | Benin City, Edo State, Nigeria |
| State of Origin | Edo State, Nigeria |
| Tribe / Ethnicity | Esan (Edo) |
| Religion | Christianity |
| Education | B.Sc. Computer Science, Auchi Polytechnic (graduated 2023) |
| Occupation | Singer, Rapper, Songwriter, Record Label Executive |
| Genres | Afrobeats, Street Pop, Afro-fusion, Trap, Amapiano |
| Record Label | Plutomania Records / Since ’93 / RCA / Sony UK |
| Brother | Zerry DL (signed to Plutomania Records) |
| Girlfriend | Lilani (revealed May 2024) |
| Net Worth (Estimated) | $1 million – $4.5 million USD |
| @theycallmeshallipopi | |
| Nationality | Nigerian |
Early Life: Benin City and the Making of a Pluto Presido
Crown Uzama was born on April 12, 2000, in Benin City, the capital of Edo State — one of Nigeria’s most historically significant and culturally proud cities. Benin City is not merely a place on the map; it is the seat of one of Africa’s greatest pre-colonial empires, the Benin Kingdom, whose bronzes and ivory carvings fill the world’s most prestigious museums. It is a city that carries its history with an intensity that shapes everything that comes out of it — including its music.
Crown is the firstborn child of Mr and Mrs Uzama, both natives of Edo State. He grew up alongside siblings including his brother Zerry DL — also a musician, who would later become the first artist signed to Crown’s Plutomania Records — and another brother, as well as a sister. The family environment was not one of obvious musical industry connections; his path to music was not opened by who his parents knew but by what he heard, what he felt, and what he could not stop himself from doing.
His interest in music started at around fourteen or fifteen years old — the age at which many Nigerian teenagers were navigating WAEC exams and thinking about university admission, Shallipopi was already writing songs and performing wherever he could find an audience. He has spoken in interviews about the early influence of Afrobeats giants like Wizkid, Davido, and Burna Boy — the holy trinity of contemporary Nigerian pop — as well as the specific sonic textures of Benin City’s local music scene, which fed into his ear for distinctive, hooky, rhythmically unusual songwriting.
What makes Shallipopi unusual among his contemporaries is something he has described himself in interviews: he freestyles virtually all of his songs. He does not reach for a pen and paper when inspiration strikes. He goes directly to the microphone and delivers. That approach — which requires not just musical instinct but a specific kind of rapid-fire mental fluency — has given his music a loose, improvisational quality that sounds effortless in a way that laboured, over-produced material rarely achieves.
For his secondary and post-secondary education, he completed his schooling in Benin City before enrolling at Auchi Polytechnic in Auchi, Edo State, where he studied Computer Science. He graduated in 2023 — the same year his music career went supernova. The coincidence of graduating and breaking through simultaneously is one of the more poetic details of a story that is full of them.
His Stage Name: Why “Shallipopi”?
One of the most commonly asked questions about the artist is the simplest one: where did the name come from? In an interview with British media personality Madame Joyce, Shallipopi revealed the origin — and it is not what most people expect. The name was inspired by a 1994 Chinese Kung Fu comedy film called Shaolin Popeye. The film, which blends martial arts action with slapstick humour, left an impression on him as a child. He adapted the name phonetically — Shaolin Popeye becoming Shallipopi — and it became his professional identity. The name perfectly captures something essential about his artistic persona: it is unexpected, it has its own internal logic, and once you hear it, it is impossible to forget.
Early Career: TikTok Freestyles and Building From the Ground Up
Shallipopi’s professional music career began in 2015, when he started creating and sharing freestyles on social media platforms — most notably TikTok, where his quick-fire delivery and distinctive Benin slang-inflected wordplay found an audience that appreciated both the rawness and the wit. This was not an overnight following; it was built gradually, track by track, freestyle by freestyle, across several years of consistent output with no major label support and no industry machinery behind him.
He released earlier tracks including “Gra Gra” (2021) and “Power & Shaka” (2022) that built his underground following within the Nigerian street music circuit and established him as a name to watch in Benin City and among the wider Edo diaspora online. These were not mainstream hits — but they were building blocks, each one adding to the credibility and the audience that would make the eventual breakthrough feel inevitable in retrospect.
The Breakthrough: “Elon Musk” and the Year Everything Changed (2023)
On March 14, 2023, Shallipopi released “Elon Musk” — and Nigerian music was never quite the same again. The song was a viral phenomenon almost from the moment it landed. Its hook was irresistible, its production sat in that sweet spot between street-pop energy and commercial accessibility, and the title — invoking the world’s most famous tech billionaire in a context that had nothing whatsoever to do with electric cars or rocket ships — was exactly the kind of absurdist, attention-grabbing move that social media rewards without mercy.
The song hit number one on Apple Music Nigeria. It generated an avalanche of TikTok videos, dance challenges, and reaction content. It forced the Nigerian music establishment — labels, radio stations, media platforms — to ask the same question that fans were already asking: who is this boy from Benin?
The answer came quickly. Dvpper Music Distribution signed him, and in June 2023, Apple Music named him their Up Next artist in Nigeria — a prestigious programme that identifies the platform’s most promising emerging acts and gives them a significant promotional push. That same month, a remix of “Elon Musk” featuring Fireboy DML and Zlatan Ibile was released, introducing his sound to both artists’ substantial fanbases and confirming that the established Nigerian music community had decided he was worth investing in.
July 2023 brought further proof of his momentum. He released the single “Ex-Convict”, which peaked at number 6 on the TurnTable Top 100. Days later, he released his debut EP, Planet Pluto — seven tracks that formally introduced the Pluto universe, the mythology he was building around his artistic persona, and the distinct Edo-inflected street pop sound that was already attracting fans who had grown up on the music but never heard it delivered quite like this.
Plutomania Records: The Businessman Behind the Artist
In October 2023 — barely seven months after “Elon Musk” had changed his life — Shallipopi made a move that revealed something important about the kind of artist he intended to be. He launched his own record label: Plutomania Records. The first two artists he signed were his brother Zerry DL and Tega Boi DC.
The decision to go independent at the earliest opportunity — rather than signing a long-term deal with an existing major Nigerian label — was a strategic calculation that reflected both his confidence in his own commercial value and a clear-eyed understanding of how the modern music industry works. By owning Plutomania Records, he retained control over his masters, his brand, and his artistic direction. The label operates in partnership with Dvpper Music and Entertainment for distribution purposes, and has since expanded its international reach significantly through a deal with Since ’93 (a British label) and RCA/Sony UK — making Plutomania Records a genuinely international operation run by a twenty-five-year-old from Benin City.
Presido La Pluto and Shakespopi: Back-to-Back Album Success
On November 9, 2023, Shallipopi released his debut studio album: Presido La Pluto. The title announced his intent clearly — Presido (Presidency) of Pluto (his self-created universe). The album debuted at number one on the TurnTable Top 50 and topped the Apple Music Nigeria album chart, confirming that the momentum of “Elon Musk” had not been a flash in the pan. He was a consistent commercial force, not a one-song wonder.
He followed it barely five months later with his sophomore album: Shakespopi, released on April 11, 2024 — his 24th birthday. The title was a characteristically Shallipopi move: taking one of the most canonical names in Western literary history and fusing it with his own name, creating a declaration of artistic ambition that was simultaneously playful and serious. The album debuted at number one on the TurnTable Top 100 Albums and peaked at number 42 on the US Apple Music chart — a significant international showing for a Nigerian street-pop artist without a major US label push. Its lead single, “ASAP,” claimed the number one spot on the TurnTable Top 100 singles chart.
The album also featured the collaborative track “Cast” with Odumodublvck — one of Nigerian rap’s hottest young stars — which won the Headies Award for Best Rap Single in 2025, adding a critical endorsement to the commercial success the album had already generated. He was also nominated for Best New International Act at the 2025 BET Awards — a nomination that confirmed his profile was extending meaningfully beyond Nigeria’s borders.
Laho, RCA/Sony UK and the Auracle Era
On March 13, 2025, Shallipopi released “Laho” — his first single under the expanded Plutomania Records / Since ’93 partnership, signalling a new phase of his career with more deliberate international infrastructure behind his releases. The song peaked at number 5 on the Billboard US Afrobeats Songs chart — his highest US chart position to date and a concrete demonstration of the crossover potential that his team had been building toward.
He subsequently made a remix of “Laho” with Burna Boy — a collaboration that represented something of a full-circle moment. Burna Boy had been one of the artists Shallipopi cited as an early inspiration; to now be on the same record, as an equal creative partner, was the kind of milestone that tends to mark the shift from rising star to confirmed arrival.
On December 5, 2025, he released his third studio album: Auracle, through Plutomania Records and Since ’93. The album — whose title evokes themes of sound, vision, and prophecy — represented his most mature and internationally conscious production effort to date, with collaborators and producers reflecting the expanded sonic ambition that the RCA/Sony UK relationship was enabling.
Shallipopi’s Sound: What Makes the Pluto Universe Different
To understand why Shallipopi has connected so powerfully with Nigerian audiences — particularly young ones — you need to understand what he does with language. His music is not merely Afrobeats with street-pop energy layered on top. It is a specific dialect of Nigerian music that draws from Esan (his native Edo language), Nigerian Pidgin, and the slang of Benin City street culture — a combination that creates phrases and hooks that feel genuinely novel even to listeners deeply familiar with the conventions of Nigerian music.
He also plays the keyboard — an instrument proficiency that gives him a musical foundation beyond pure vocalising and contributes to the compositional intelligence that his best tracks display. The freestyling approach that defines his creative process means his music has an immediacy and spontaneity that contrasts with more heavily produced contemporary Afrobeats, and that contrast is a large part of his appeal.
His fanbase — the Plutomanians or Plutomanian Citizens — have adopted the Pluto mythology with a tribal intensity that rivals the fanbases of much bigger artists. The language, the symbols, the identity markers of Pluto culture have become a social phenomenon among young Nigerians in a way that speaks to how deeply his artistic world has embedded itself in their lives.
Personal Life
Shallipopi is a Christian and has been relatively open about his faith in a music industry where spiritual references often surface in lyrics and public statements. In May 2024, he publicly revealed his relationship on Instagram, identifying influencer Lilani as his girlfriend — a disclosure that ended months of speculation and generated significant social media engagement from the Plutomanian Citizens who had been tracking every hint of his personal life.
He speaks English and Esan — his native Edo language — and both surface regularly in his music, giving it a cultural specificity that connects deeply with Edo State listeners while remaining accessible enough to attract audiences across Nigeria and the diaspora. He is known among collaborators for his warmth, his work ethic, and the unusual generosity with which he credits the people around him — including his brother Zerry DL, whose signing to Plutomania Records was one of his first acts as a label executive.
Shallipopi’s Net Worth in 2026
Shallipopi’s estimated net worth sits between $1 million and $4.5 million USD as of 2026, with varying estimates across different sources reflecting the opacity of his financial arrangements and the rapid pace at which his earning capacity has expanded. His wealth is generated through several streams:
- Music streaming: Multiple charting singles and three studio albums with strong Apple Music and Spotify performance across Nigeria and internationally
- Plutomania Records: As label owner, he benefits from the commercial performance of his signed artists as well as his own releases
- Brand endorsements: As his profile has grown, so has his attractiveness to Nigerian and international brands seeking culturally credible partnerships with young Nigerian audiences
- Live performances: A growing concert and festival performance schedule, both domestically and internationally as his fanbase has expanded
- International deal: The RCA/Sony UK partnership through Since ’93 has significantly expanded his commercial reach and created new revenue streams
He owns a Mercedes-Benz 4Matic A220, which costs around $33,000, and has acquired other vehicles befitting his status as one of Nigeria’s most commercially successful young artists. His lifestyle reflects genuine wealth accumulated in a remarkably short period — but by the standards of what his career appears to be building toward, the current numbers may represent just the beginning.
Shallipopi’s Full Discography
| Year | Title | Type | Label | Key Achievement |
| 2023 | Planet Pluto | EP | Plutomania / Dvpper | Debut EP; launched mainstream breakthrough |
| 2023 | Presido La Pluto | Album | Plutomania / Dvpper | #1 TurnTable Top 50; #1 Apple Music Nigeria |
| 2024 | Shakespopi | Album | Plutomania / Dvpper | #1 TurnTable Top 100 Albums; #42 US Apple Music; “ASAP” #1 TurnTable singles |
| 2025 | Auracle | Album | Plutomania / Since ’93 | Third album; first under RCA/Sony UK partnership; “Laho” #5 Billboard US Afrobeats |
Career Timeline
| Year | Milestone |
| 2000 | Born April 12 in Benin City, Edo State |
| ~2014–2015 | Begins writing and performing music at age 14–15 |
| 2015 | Starts sharing freestyles on TikTok and social media |
| 2021 | Releases “Gra Gra” — builds underground following |
| 2022 | Releases “Power & Shaka” — street credibility growing |
| March 2023 | “Elon Musk” released — becomes #1 on Apple Music Nigeria; goes viral nationally |
| June 2023 | Apple Music names him Up Next artist in Nigeria; signs with Dvpper Music |
| June 2023 | “Elon Musk” remix released featuring Fireboy DML and Zlatan Ibile |
| July 2023 | “Ex-Convict” released — peaks at #6 TurnTable Top 100; Planet Pluto EP released |
| October 2023 | Founds Plutomania Records; signs Zerry DL and Tega Boi DC |
| November 2023 | Presido La Pluto released — #1 TurnTable Top 50 and Apple Music Nigeria |
| April 2024 | Shakespopi released on his birthday — #1 TurnTable; “ASAP” #1 TurnTable singles; #42 US Apple Music |
| May 2024 | Publicly reveals relationship with influencer Lilani on Instagram |
| 2025 | Nominated for Best New International Act at BET Awards; wins Headies Best Rap Single for “Cast” (feat. Odumodublvck) |
| March 2025 | “Laho” released — peaks at #5 Billboard US Afrobeats Songs chart |
| 2025 | “Laho” remix released featuring Burna Boy |
| December 2025 | Auracle released — third studio album via Plutomania / Since ’93 / RCA Sony UK |
Why Shallipopi Matters: Edo State’s Gift to Global Music
The Nigerian music industry has historically been dominated by Lagos — its sound, its infrastructure, its networks, its taste-making machinery. Artists from other states have always had to find their way to Lagos to be taken seriously, and in doing so, they often find that the city smooths away the regional specificity that made them interesting in the first place.
Shallipopi has not made that compromise. His music is identifiably, defiantly from Benin City. The Esan language elements, the cultural references, the street slang, the worldview — all of it is rooted in a specific geography and community that is not Lagos, and it connects with listeners across Nigeria precisely because it does not pretend to be something it is not.
In building Plutomania Records, he has also created an infrastructure that keeps the value chain closer to home — signing artists from his own community, building a label ecosystem rooted in Edo State, and demonstrating that the next generation of Nigerian music industry power does not necessarily have to be headquartered in a Lekki studio to be world-class.
He is 26 years old. He has three studio albums, an international record deal, a BET nomination, a Headies win, a Billboard charting single, and a fanbase that treats his music with the kind of loyalty usually reserved for artists twice his age and ten times his discography. The Pluto Presido is still in his opening chapter — and the chapters that follow look very promising indeed.
Frequently Asked Questions About Shallipopi
What is Shallipopi’s real name?
Shallipopi’s real name is Crown Uzama. He was born on April 12, 2000, in Benin City, Edo State, Nigeria. He is also known by the nicknames Pluto Presido and Famous Pluto. His stage name was inspired by the 1994 Chinese Kung Fu comedy film Shaolin Popeye, which he adapted phonetically into the name he now uses.
How old is Shallipopi?
Shallipopi is 26 years old as of 2026. He was born on April 12, 2000, in Benin City, Edo State. His birthday falls on April 12, which he has marked with album releases — most notably Shakespopi, which he released on his 24th birthday in 2024.
What state is Shallipopi from?
Shallipopi is from Edo State, Nigeria. He was born and raised in Benin City, the state capital. He belongs to the Esan ethnic group and is a Christian. His music frequently references Benin City street culture and incorporates Esan language elements alongside Nigerian Pidgin and English.
What is Shallipopi’s net worth?
Shallipopi’s estimated net worth in 2026 is between $1 million and $4.5 million USD. His wealth comes from music streaming revenue, album sales, Plutomania Records (his independent label), brand endorsements, and live performance fees. His international deal with RCA/Sony UK through Since ’93 has significantly expanded his commercial earning potential since 2025.
What is Shallipopi’s most popular song?
“Elon Musk” (2023) remains his most viral and widely known song — the track that launched his mainstream career when it hit number one on Apple Music Nigeria and generated a nationally trending remix featuring Fireboy DML and Zlatan Ibile. His 2025 single “Laho” represents his highest international chart performance, peaking at number 5 on the Billboard US Afrobeats Songs chart.
Who is Shallipopi’s brother?
Shallipopi’s brother is Zerry DL — a singer and the first artist signed to Shallipopi’s Plutomania Records label. The two brothers have collaborated musically, and Zerry DL’s signing was one of Shallipopi’s first acts as a label executive when he founded Plutomania Records in October 2023.
What label is Shallipopi signed to?
Shallipopi is the founder and CEO of his own record label, Plutomania Records, which he founded in October 2023. The label operates in partnership with Since ’93, a British label, and through that partnership has access to the RCA/Sony UK distribution and commercial infrastructure. He was previously distributed through Dvpper Music Distribution before expanding his international arrangements.
Has Shallipopi won any awards?
Yes. Shallipopi won the Headies Award for Best Rap Single in 2025 for “Cast” featuring Odumodublvck. He was also nominated for Best New International Act at the 2025 BET Awards — a nomination that confirmed his growing international profile. Apple Music named him their Up Next artist in Nigeria in June 2023, one of the music industry’s most prestigious emerging artist recognitions.

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