Last updated: April 11, 2026
NaijaSabi ("we," "our," or "us") operates the website naijasabi.com.ng/. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website. Please read this policy carefully. If you disagree with its terms, please discontinue your use of the site.
1. Information We Collect
Information collected automatically
When you visit NaijaSabi, we may automatically collect certain information about your device and browsing behaviour, including your browser type, operating system, IP address, pages visited, time and date of your visit, time spent on pages, and referring URLs. This information is collected through cookies and similar tracking technologies and is used solely to operate and improve our website.
Information you provide voluntarily
If you subscribe to our newsletter, submit a comment, or use our contact form, we collect the name and email address you provide. We do not require you to provide personal information simply to read our content.
2. Cookies and Tracking Technologies
Cookies are small text files placed on your device when you visit our website. NaijaSabi uses cookies for the following purposes:
- Functional cookies: To remember your preferences and enable core site features such as dark or light mode settings.
- Analytical cookies: To analyse site traffic and understand how visitors interact with our content, helping us improve the quality and relevance of what we publish.
- Advertising cookies: To serve relevant advertisements through third-party advertising partners, including Google AdSense.
You can control the use of cookies through your browser settings or through the cookie consent tool displayed on this site. Please note that disabling certain cookies may affect some functionality of the website.
3. Google AdSense and Advertising
NaijaSabi uses Google AdSense to display advertisements on our website. Google AdSense uses cookies — including the DoubleClick cookie — to serve ads based on your prior visits to this website and other websites across the internet. These advertising cookies enable Google and its partners to serve personalised ads based on your browsing history and interests.
You may opt out of personalised advertising at any time by visiting Google’s Ads Settings. You can also opt out through the Digital Advertising Alliance opt-out tool at www.aboutads.info/choices.
For more information on how Google uses data when you use our site, please visit: How Google uses data when you use our partners’ sites or apps.
4. Google Analytics
We use Google Analytics to understand how visitors interact with NaijaSabi. Google Analytics collects data such as how often users visit the site, which pages they visit, and what websites they used before arriving at NaijaSabi. We use this information solely to improve our content and user experience.
Google Analytics collects only the IP address assigned to you on the date of your visit — not your name or other personally identifying information. We do not combine information collected through Google Analytics with personally identifiable information. Google’s use of the information collected is governed by the Google Privacy Policy.
You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5. How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the NaijaSabi website and its content
- Analyse traffic patterns and reader behaviour to improve content quality and relevance
- Send newsletters and content updates to subscribers who have explicitly opted in
- Display relevant advertisements through Google AdSense
- Respond to comments, questions, and requests submitted through our contact channels
- Monitor and prevent fraudulent or abusive use of the site
- Comply with applicable Nigerian law, including the Nigeria Data Protection Regulation (NDPR)
6. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share information only in the following limited circumstances:
- Service providers: We may share information with third-party vendors who assist in operating our website, including hosting providers, analytics services (Google Analytics), and advertising networks (Google AdSense). These parties are contractually obligated to use your information only for the purposes for which it was shared.
- Legal requirements: We may disclose information where required to do so by applicable Nigerian or international law, or in response to valid legal requests by public authorities including law enforcement agencies.
- Business transfers: In the event of a merger, acquisition, or sale of all or a portion of NaijaSabi’s assets, your information may be transferred as part of that transaction.
7. Newsletter Subscriptions and Push Notifications
If you subscribe to the NaijaSabi newsletter or enable push notifications, your email address or device token is used solely to send you our content updates and relevant communications. We do not sell, share, or rent subscriber data to any third party for marketing purposes.
You may unsubscribe from our newsletter at any time by clicking the unsubscribe link in any newsletter email, or by contacting us at editorial@naijasabi.com.ng. Push notification subscriptions can be disabled through your browser or device settings.
8. Third-Party Links
NaijaSabi articles and pages may contain links to third-party websites for the purpose of attribution, further reading, or reader convenience. These links do not constitute an endorsement of those websites or their content. NaijaSabi is not responsible for the privacy practices or content of any third-party website. We encourage you to review the privacy policy of every website you visit.
9. Affiliate Links
Some articles on NaijaSabi may contain affiliate links to products or services. If you click on an affiliate link and make a purchase, we may earn a commission at no additional cost to you. Affiliate relationships do not affect our editorial content or recommendations. When affiliate links are present, this is disclosed within the relevant article.
10. Data Retention
We retain personal data — such as newsletter subscriber email addresses — for as long as your subscription remains active or until you request deletion. Comment data is retained unless you specifically request its removal. Anonymised analytics data is retained in accordance with Google’s standard data retention settings.
To request deletion of your personal data, please contact us at legal@naijasabi.com.ng. We will respond to deletion requests within 30 days.
11. Your Rights
Under the Nigeria Data Protection Regulation (NDPR) and other applicable privacy laws, you may have the following rights regarding your personal data:
- Right of access: You may request a copy of the personal data we hold about you.
- Right of rectification: You may request that we correct inaccurate or incomplete personal data.
- Right of erasure: You may request that we delete personal data we hold about you, subject to certain legal exceptions.
- Right to withdraw consent: Where we process your data on the basis of your consent, you may withdraw that consent at any time.
- Right to object: You may object to certain types of data processing, including direct marketing.
- Right to data portability: You may request a copy of your data in a structured, machine-readable format.
To exercise any of these rights, please contact us at legal@naijasabi.com.ng. We will respond to your request within 30 days.
12. Children’s Privacy
NaijaSabi is not directed at children under the age of 13 and does not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information. If you are a parent or guardian and believe we may have collected information from a child under your care, please contact us immediately at legal@naijasabi.com.ng.
13. Data Security
We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. These measures include secure hosting infrastructure, encrypted data transmission (HTTPS), and restricted access to personal data within our organisation. However, no method of transmission over the internet is 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at legal@naijasabi.com.ng.
14. Compliance with Nigerian Law
NaijaSabi operates in compliance with the Nigeria Data Protection Regulation (NDPR) 2019, administered by the National Information Technology Development Agency (NITDA). We are committed to upholding the data protection rights of all Nigerians and international readers who access our website. Where applicable, we also make reasonable efforts to comply with international data protection standards including the EU General Data Protection Regulation (GDPR).
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or the services we offer. The “Last updated” date at the top of this page will always reflect the most recent revision. Your continued use of NaijaSabi after any changes are posted constitutes your acceptance of the updated Privacy Policy.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
NaijaSabi
Nigeria’s #1 Digital Portal
Legal & Privacy: legal@naijasabi.com.ng
Editorial: editorial@naijasabi.com.ng
Website: naijasabi.com.ng/
